Bends, slopes and adrenaline, but also the smart use of resources, respect for nature and a sustainable approach. This perfect blend has led to a unique partnership between Audi, the Alta Badia Tourism Board, the Skicarosello Consortium and Dolomiti Superski.

This collaboration is intended not only in the creation of exclusive events dedicated to the Ski World Cup, but also in the development of a network of touch points, electric vehicle charging stations, and in the presence of a test centre for trialling new traction control and driving assistance technologies for the Audi range. These are just some of the initiatives of the new "zero emissions, quattro performance" project.

Furthermore, a fleet of Q7 e-tron 3.0 TDI Quattro, the first plug-in hybrid SUV in the world with a V6 TDI engine and Quattro integrated traction control, will be available to the public with ad hoc initiatives for an exclusive driving experience.

With this project Audi intends to support the Alta Badia strategy, pursuing the common goal of fostering the use of new technologies with low environmental impact.